Your product data was structured for industrial or retail customers who know what they’re looking for. Consumers don’t. They search differently, filter differently, and buy on different attributes. And your PIM, if you have one, was set up for the first group.
Your customer data lives in three systems that don’t share a record.
None of these are strategic problems. They’re plumbing. And plumbing is exactly where consultancies hand over and pure-play agencies ask for a brief.
For manufacturers especially, we can build a working Proof of Concept or MVP that proves the integration before you commit to a full programme. It de-risks the board decision and tests the politics at the same time. The terminology used depends on context. Both describe a small, working version of the system, scoped to validate the approach.
The single biggest technical barrier to D2C for established businesses is legacy systems. Your ERP was built for B2B. Your stock, pricing, and order data lives in systems that were never designed to talk to a consumer-facing storefront.
The Voodoo Connector started life solving this exact problem for a global manufacturer running SAP. We built a middleware layer that bridged the gap between their enterprise systems and their new D2C platform. We’ve since developed it into a flexible integration tool that handles real-time data synchronisation, including stock levels, pricing, orders, and customer data flowing between legacy systems and modern ecommerce.
The technology adapts to your stack. The principle doesn’t change.
A Tech Stack Audit, a POC, or an MVP build is often a sensible first step. Small, scoped, and informative. Let’s talk about which one fits.
