D2C touches technology, marketing, operations, data, and people. Most businesses have partners for one piece of it. We cover the lot.
For businesses getting D2C right from the start, this is the first step. We help you work out whether D2C is right for your business, map the full picture, build the business case for finance and the board, and design a channel strategy that fits your commercial reality. Sometimes the right move is senior D2C or ecommerce leadership without a permanent hire. We plug in at director level.
When a manufacturer goes direct, the marketing challenge is twofold. Externally, you need to reach consumers for the first time. Internally, you need to control the narrative with your trade partners. We build both sides — content strategy, SEO built for AI visibility as well as traditional search, email marketing, paid media, and CRM strategy.
This is where Voodoo is different from both the consultancies and the agencies. Our Voodoo Connector bridges legacy enterprise systems like SAP, Oracle, and Dynamics to modern ecommerce platforms without ripping out what already works.
The operational reality of selling direct to consumers is where most manufacturers and FMCG brands get stuck. Your warehouse is set up for B2B bulk, not single-unit pick and pack. We understand this because we’ve built it. We design the operational model, we stay for launch support and the critical first 90 days, and we train your team to run it.
The single biggest technical barrier to D2C for established businesses is legacy systems. Your ERP was built for B2B. The Voodoo Connector bridges your enterprise systems and your D2C platform — stock levels, pricing, orders, customer data — all flowing in real time without replacing anything.
Most D2C businesses are drowning in data spread across platforms that don’t talk to each other. We build clean, live dashboards connecting the data sources that matter — online and offline, advertising and sales, stock and fulfilment. One place to look, with numbers you can trust.
