Social media support in transport industry

About this project

When working with Transporeon, we successfully undertook a fractional marketing position focused on driving LinkedIn growth and aligning content strategies across teams. The primary objectives included managing and building a robust LinkedIn presence to enhance brand awareness, engagement, and lead generation.

By implementing a comprehensive strategy across the internal teams, we significantly expanded our audience reach and optimised content for greater impact. We worked closely with multiple growth managers and teams to develop and execute a curated content plan, ensuring consistency and cohesion across all marketing channels.

This collaborative approach not only streamlined communications but also drove alignment with our overarching growth objectives, resulting in measurable improvements in brand performance and audience engagement.

Activities

Leading the social team, on product content usage
Customer service & Community Management,
Being a key point of content for social queries from within the marketing team
Creation of an internal workshop for key stakeholders

Outcomes in 10 months

Social Media planning process was improved,
Core internal operation changes were implemented for content deliverables, to ensure improvements on organic content performance
Key KPI's were reached within the allotted time frame

Who are Transporeon

The Transporeon journey started with a simple purpose: to connect shippers and carriers. Now more than 20 years into that journey, Transporeon has become the Transportation Management Platform, a diverse portfolio of freight applications that equally serves all participants in the network: shippers, brokers, logistics service providers, asset-based carriers as well as goods recipients. Our focus is on digitalising and transforming transportation for all.