Transporeon lives, breathes, and dreams transportation and logistics.
Contact Us
Social media support in transport industry
About this project
We were tasked with short-term cover for Transporeon's LinkedIn channel. This included collaborating with and managing content and creative teams across the whole company, hosting weekly sessions to ensure that all content was posted properly. We needed to create multiple reports to make informed decisions about how content should be posted to the channels, whilst also improving the efficiency in the way that the team created their content.
Activities
- Leading the social team, on product content usage
- Customer service & Community Management,
- Being a key point of content for social queries from within the marketing team
- Creation of an internal workshop for key stakeholders
Outcomes in 10 months
- Social Media planning process was improved,
- Core internal operation changes were implemented for content deliverables, to ensure improvements on organic content performance
- Key KPI's were reached within the allotted time frame
Who are Transporeon
The Transporeon journey started with a simple purpose: to connect shippers and carriers. Now more than 20 years into that journey, Transporeon has become the Transportation Management Platform, a diverse portfolio of freight applications that equally serves all participants in the network: shippers, brokers, logistics service providers, asset-based carriers as well as goods recipients. Our focus is on digitalising and transforming transportation for all.
Project information
Client
Transporeon
Category
Social media support
Location
Company based in Germany (remote working)
Date
April 2023-February 2024
