Within a short period our core KPI to outsell tickets against the previous years performance was met
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Social Media for IMS
About this social media & marketing support project
We were tasked with curating daily social media content for Facebook, Instagram, X and LinkedIn, as well as 1-2 weekly mailers to highlight a number of defined areas. We also took care of SEA and social ads across the IMS real estate. The goal was to raise awareness to the event and sell tickets
KEY ACTIVITIES:
- Using the digital assets to create a social media calendar, with copy optimised
- Managing the social media calendar on a daily basis
- Creation and sending of mailers on a weekly basis
- Creation of an SEA and social media Ad budget plan, and the management of that budget across Google and social channels
Project information
Client
International Music Summit
Category
Social Media & Marketing
Location
Ibiza
Date
January to March 2024
