Delivering a comprehensive and strategic plan to overhaul and relaunch the social media and marketing activities including influencer management
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Global leader in 18 months
About this project
Our European AV client asked Voodoo to help them transform their Social Media marketing – going from unstructured, unfocused, and ad hoc to a consolidated, strategic, world-class Social Media presence.
This project last over 18 months, and covered all areas of social media management, including, content creation, platform management, 1st level customer services as well as the set-up, management and execution of a seasonal photoshoot.
Activities
- Create an active and varied community on Facebook with desired audience mix
- Provide a strategic and operational framework for branch activities, posts, promotions and translations
- Create Instagram page (now the most followed of all AV profiles for corporate parent globally)
- Provide 1st level point of contact for customer service queries coming through social channels, and proving a switchboard process to ensure fast responses back to customers
Outcomes in 18 months
- Over 100,000 followers on Facebook & Instagram
- Content planning across all channels
- Community management
- Customer service scores higher than competitors
- Media and promotions management
Project information
Client
Yamaha Europe Home Audio
Category
Social media, Marketing
Location
UK, & Europe
Date
2018
