KodakIT: Positive Turnaround in 6 Months

Restart a marketing strategy and plan

IA photography on-demand start-up, was without a marketing team for over six months and needed to restart everything from scratch.

KEY ACTIVITIES:

Develop marketing strategy and plan
Hire in new marketing team
Relaunch social channels and activities across LinkedIn, Facebook and Instagram
Strategise and implement a client lead generation campaign to support sales
Overhaul photographer acquisition activities.

KEY RESULTS:

From strategic planning, implementation and operational oversight to help relaunch the social activities around this key mass consumer product group.

Work information

Client

KodakIt

Location

UK & Europe

Date

2018-2019

Recent Works

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Delivering a comprehensive and strategic plan to overhaul and relaunch the social media and marketing activities including influencer management

Jacobs Douwe Egberts — Global Brand Governance

Comprehensive audit of global social media presence, with recommendations and content strategy rebuild.

Transporeon: Embedded Marketing Support

Interim social media cover