Unlocking Advanced Insights with Looker Studio's Customisation Power
Tired of dashboards that don’t do more than skim the surface of your marketing metrics? Whilst Looker Studio is a great out-of-the-box solution, it truly comes into its own when you explore its customisation capabilities, transforming raw numbers into actionable intelligence. Voodoo allows businesses to move beyond generic reports and gain insight into their digital marketing performance with greater accuracy, achieving improved results and a stronger return on investment (ROI).
Building Customised Visualisations for Richer Data Storytelling
Generic tables and charts have a tendency to conceal the nuances in your marketing metrics. Looker Studio allows the construction of highly bespoke visualisations. Think of combining website traffic combined with conversion rates overlaid on one time series chart and displaying instantly the impact of specific campaigns. Or perhaps a funnel analysis by customer type and demographics and providing invaluable insights into user behavior. With the aid of bespoke chart types, colour scales, and interactivity, we help you tell a compelling data story that resonates with stakeholders and determines your most important performance indicators (KPIs).
Unlocking Calculated Fields for Deeper Metric Discovery
Looker Studio’s calculated fields enable you to create proprietary marketing metrics that go beyond the standard fare. Want to know the cost per acquisition (CPA) for certain social platforms? Or maybe determine the customer lifetime value (CLTV) broken down by different channels? The reports can deliver a detailed picture of your marketing performance and enable a more strategic budget allocation and decision-making.
Automated Reporting
We seamlessly integrate your marketing data, providing a holistic view of your customer journey and the impact of your various marketing efforts across all touchpoints. This comprehensive perspective is useful to capture the big picture and make your overall marketing strategy more effective. Looker Studio’s automated features ensure this process is efficient, such that you can obtain timely marketing reports at any time.
Optimise your data with Voodoo
Having timely access to accurate marketing intelligence provides you with the means to react in a timely fashion to trends, optimise campaigns in real-time, and remain one step ahead in the constantly shifting landscape of online marketing. We work with you to discover your unique business objectives and create customised marketing dashboards and reports that provide clear, actionable insights.
Let us help you transform your raw data into a strategic advantage, driving better marketing outcomes and achieving your business goals. Contact us today to learn how our advanced Looker Studio solutions can drive your digital marketing performance.
