Global Process Design

The global production division of a worldwide advertising agency needed leadership and support to grow their relationship with a key global client.

Activities

• Develop bespoke artwork production offshore strategy to meet agency client requirements
• Develop global campaign rollout strategy to meet varied local markets’ needs
• Develop locally sensitive global pricing strategy
• Kick start implementation of a unified project management software system across European offices.

Outcomes

• Agency retained and grew client relationship
• Client achieved forecast savings