The global production division of a worldwide advertising agency needed leadership and support to grow their relationship with a key global client.

Activities

  • Develop bespoke artwork production offshore strategy to meet agency client requirements
  • Develop global campaign rollout strategy to meet varied local markets’ needs
  • Develop locally sensitive global pricing strategy
  • Kick start implementation of a unified project management software system across European offices.

Outcomes

  • Agency retained and grew client relationship
  • Client achieved forecast savings