Exploring the Untapped Potential of LinkedIn's Diverse Ad Formats.
Do you think you’ve tapped into the ultimate goldmine that is LinkedIn advertising yet?
At Voodoo, we’ve seen first-hand how diversifying your LinkedIn ad strategy can generate significantly better results. It’s time to explore some of the popular, and less-travelled avenues, to truly maximise your professional network’s potential.
Sponsored Content: More Than Just a Feed Post.
While the familiar sponsored post remains a valuable tool, its versatility is often underutilised. Carousel ads, for example, allow you to tell a sequential story, showcasing product features or thought leadership in a visually engaging way. Combine this with LinkedIn’s precise targeting options, and you’re delivering relevant content to the right professionals. For deeper insights, consider LinkedIn’s “Marketing Blog” where they frequently release articles around best practices.
Sponsored Messaging: Direct and Personalised Engagement.
LinkedIn’s sponsored messaging, encompassing Message Ads and Conversation Ads, provides a unique channel for direct communication. Message Ads deliver targeted messages directly to inboxes, ideal for event promotion or special offers. Conversation Ads, offering an interactive experience, guide prospects through a tailored journey. This approach fosters engagement and strengthens relationships.
As highlighted in articles discussing “LinkedIn InMail Best Practices“, personalisation is key to success.
Text Ads: Efficient and Targeted Simplicity.
Text ads, appearing on the right rail and at the top of the page, offer a concise and effective way to reach a broad audience. They are particularly useful for driving traffic to landing pages or promoting specific services. Their simplicity allows for rapid testing and optimisation, making them a cost-effective option. Keywords such as “LinkedIn Text Ads,” “B2B Lead Generation,” and “Digital Marketing Strategy” are crucial for optimising these campaigns.
Dynamic Ads: Tailored Experiences for Every User.
Dynamic ads, including Follower Ads and Spotlight Ads, deliver personalised experiences based on user profiles. Follower Ads encourage users to follow your company page, building brand loyalty. Spotlight Ads promote specific content or services, highlighting key benefits. This personalised approach enhances engagement and strengthens brand recognition.
Lead Gen Forms: Streamlining Lead Capture for Higher Conversions.
LinkedIn’s Lead Gen Forms simplify the lead capture process by pre-filling forms with user profile data. This reduces friction and increases conversion rates, making it easier for prospects to engage with your offers. Integrating Lead Gen Forms with your CRM system ensures seamless lead management and follow-up. Using keywords such as “LinkedIn Lead Generation,” “B2B Marketing,” and “Lead Capture Forms” will aid in SEO.
Video Ads: Capturing Attention and Conveying Complex Messages.
Video ads are a powerful tool for capturing attention and conveying complex messages. LinkedIn’s video ad formats support both short-form and long-form content, allowing you to tailor your message to your audience. Whether you’re showcasing a product demo, sharing a customer testimonial, or promoting a thought leadership piece, video ads can significantly enhance engagement. We recommend optimising for mobile viewing and including clear calls to action.
A Holistic Approach to LinkedIn Advertising
By implementing a selection of these diverse ad formats into your LinkedIn strategy, you can create comprehensive and effective campaigns. At Voodoo, we specialise in crafting bespoke LinkedIn advertising strategies that deliver measurable results. Let us help you unlock the full potential of LinkedIn’s advertising platform and transform your professional network into a powerful engine for business growth. We can help with your professional networking, and help you reach your ideal customer profile, through effective B2B marketing, lead generation, social media advertising, and digital advertising.
